Thinking about old-school journalism…like five years ago.

Had a chat with a coworker of mine the other day. He had run across a book–or I should say had run across a blog post about a book. The book was about how the Internet (and some other present-trends) was leading us to become less intelligent. The book-to-blog summary described how people could glean a few surface details about a subject, digest them quickly and move on, thinking they knew enough about a subject.

Not unlike this blog–or blogging in general, I suppose.

And it got me thinking. At first, of course, as a champion of all things current and now, I grew a little defensive. I cited the arrival of the 24-hour news cycle and the obsession with the 7-second soundbite in our political spheres as equal measures of evidence toward such a shallowing of the pool of human thought. But I suppose the Internet and social media had its share of the blame for things. So I relented in my stance that finger-pointing should continue. Blogs vs. lazy journalism vs. business, etc.

Then yesterday I had the chance to meet with a veteran newsman–an Air Force public affairs chief master sergeant. Veteran in terms that he had pre-dated the official arrival of social network in our professional spheres–a feat most of us qualify for, as it’s only been less than a decade since journalism was more like the Fourth Estate of centuries past and not like the Bieber-entranced drool machines of late. Not “veteran” in terms of being old or any veiled insult that readers may imply while scanning over these words.

Veteran in that I respected his experience, and he, mine. We talked a bit about how the Web has made a lazy bunch out of many military journalists. How, apart from any undue shaking of fists at the arrival of the present, the past’s reliance on newspapers–replete with deadlines and gruff editors, forced writers to produce. And what’s more, to produce works people would wish to read. And in timely manners, no less.

This editor friend of mine talked in examples about how, when in times past, covering sports or certain VIP visits to bases, he would have to rush back and spend some evening hours to hammer out stories. And since these stories often HAD to appear in that week’s paper, there was often not time to parade versions and opinions around. The slightly-olden journalist had to get it right the first time. Thinking to now, some five-10 years later, he described how his staffs leisurely get around to posting stories occasionally. Since the Web is always there, things lose a sense of urgency. Also, since it was so easy to change content, my editor friend described what I’ve heard from a dozen other journalists as story “coordination”. In this lovely phenomenon, stories are emailed around to a small army of would-be critics, who quibble and gripe about every noun, phrase and piece of jargon–a kitchen full of chefs, cooking stew.

So many journalists, because of the time-intensive nature of coordination in military journalism, get around to maybe posting a story every week or so.

The point is, apart from the numbers, where people can argue and say they are better because they post more…

…the point is, the web may have cheapened our ability to produce and or think to the level we ought.

Military journalists often don’t have to think through their work because they realize a half-dozen writers are going to weigh in on their words anyway. So why try? Digital cameras let people “spray and pray” that a good photo comes out of a batch of 1,000, rather than carefully choosing when to let loose an exposure on a painfully short roll of film.

And the pundits, bloggers, writers…we can spout out a billion entries across a billion blogs every day, but to what end, eh? The person with the best 7-second soundbite wins anyway, because who has time to actually get to the meat of a thing? Who has time to think about the impact of words and sentiment?

I might end up buying that book. Seems to be worth looking into, rather than just spouting off a few ‘graphs and moving on.

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What the?!

Everybody quiet. Nothing happened. The last four months were filled with regular blogging. No need to draw attention to–

Doh!

Haha, well I’m a jerk, but you knew that. There’s no way I can maintain my steady stream of ranting, writing and fixing the world. Something’s got to give!

Lots happening. Lots to consider. First off, my honest and genuine prayers go out to the several friends and family of friends I’ve heard have hit rough financial times. Lay-offs, health woes–life can be a real jerk sometimes. I do hope some fortune finds its way to your corner of things. I know a few sentences in a not-often-read blog probably don’t mean much, but for what it’s worth, I think about you all a lot.

And if no one has let me know about their hardships, lay ‘em on me–comments, tweets, Facebook, whatever. You can glean some semblance of joy that I have enough heart left to feel the desperation, uncertainty and doubt along with ya. I even try to pray about people in these sorts of situations.

All that to say, I count it as a blessing to have work. And I don’t take it for granted! Here today, gone tomorrow–the universe has a way of shaking the box. The Lord giveth and taketh as the saying goes.

As such, work has been weighing a bit heavily on the ol’ shoulders in these months past. There’s more to do with fewer resources. More meetings, more projects, more monitoring of social media channels. Sometimes in the midst of my little listening-post moments, with my ear buds in, jammin’ to Trent Reznor’s “The Social Network” score, I fancy myself some sort of CIA analyst, pouring over diplomatic cables and surveillance tapes, watching the streams of data, listening to clues…

…trying to solve what? We’ll, everything, friends. Some cache, clutch, cadre, whathaveyou of leaders have gotten it into their heads that social media is the cure-all for business. It’s like Windex. It solves everything. It’s like salt. It’s like Emiril’s essence. You sprinkle social media on top of a project or business need and–BAM! instantly better.

So there’s cause to utilize, synergize and exploit every neuron of those slaved to the social media machine to crank out the elixir of awesomesauce to solve the way of things.

Only one problem: Social media isn’t the cure.

What’s that? Gasp! The horror!

Even this has been said a dozen times in a thousand blogs, but it’s worth saying for the blessed few who see these words: Social media amplifies existing signals. It casts a brighter light on what’s already there. Illuminate a pile of crap and you have a clearly-lighted pile of crap. Savvy?

So, it’s important to keep expectations in perspective. I say this with the realization that some may wish to expel this particular prophet into the unemployment wasteland and look for new zeal, but I try to speak truth.

I shall endeavor to communicate, teach communication, empower my fellow employees to reach new heights in regard to distributing content across the cosmos. I shall eternally watch and react to the changing landscape, as a person may step up as he sinks in the sand at the edge of the surf.

But what I won’t do is sell snake oil.

Social media amplifies and illuminates the quality of existing practices and candor. I do wish the ability to tweet was like some magic dust that sent kids giddily toward a promised Neverland, but it’s a bit more grounded than that.

So here we are, at the cusp of what’s next. And tomorrow comes.

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A few day’s reprieve

After going gangbusters for the past week and a half with seminars, it was time to sit and catch up. I took a look at my notes from the Vegas and D.C. events and started typing them up. I’ll get a wiki or some such going. It’s the best way for people to come and go with the collected data.

I forgot how much I enjoy not having much to do. My old roommate from D.C. let me crash at his place once my second event concluded and he went to work like normal, leaving me to my own devices Thursday and Friday. The hours sort of hurried by as I watched the Twitterstream. Now that it’s Friday, I feel almost guilty that I don’t have all of my notes transcribed.

Not too guilty, though. I am using personal days for these final few days in D.C., so I’m not technically on the clock. If I’m a little sluggish is responding to work email, so be it. The purist in me would say leave the work phone off altogether. But I know it’s better to chip away at the email mountain now than try to climb it flat-out when I get back to the office. For all the “you’re not allowed to use personal sites at work” sentiment that still persists in many circles, I don’t think those particular managers realize how much work life already permeates personal time.

Others do realize that, and it’s why I’m very okay with people taking a few minutes to look up that thing on Amazon they were wondering about. Sure, it technically is “time wasted,” but so is eating lunch. So is saying “hi” to a coworker. As much as I thought the message of “give a little, take a little” in terms of personal/work time had already been established in workplace circles, I’m still surprised how often I run into organizations who still believe their workforce is 100 percent productive between the hours of 8:59 a.m. and 5:01 p.m. Most Internet sites are forbidden. Hours are meticulously tracked. I’m surprised they allow talking in the halls.

People have been wasting time since the beginning of time. Facebook isn’t the problem, attitudes and people are.

Luckily, I work for a place that’s not THAT strict when it comes to logging and tracking every second of my day. I’m allowed to check on social media sites and whatnot so long as it doesn’t affect my productivity. If so, my manager fixes what is a management issue. Cool, huh?

But there is the other side of the coin, where employees also need to know when to unplug. As I type, there are five or six brewing storms that I’m going to be sucked into when I return to work after this little break. I could sit here and fret about them. I could furiously write reports to estimate and try to mitigate perceived risks and problems, even if those perceptions are bound to change and shift. I could, but I shouldn’t. I’m off the clock. That’s why they have a clock. Being “on” too much will burn a person out.

So I sit and watch the sun set, looking over to where the light switch is in my roommate’s apartment. Later we’ll go out and chill with some people. And I’ll let the work tempest brew. Only eight-12 hours in the workday, after all. They can’t fire me for not working during personal time. At least I hope they can’t :p

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I plan to have no plan

Penn Jillette (from Penn & Teller) and a Hollywood executive producer named Mark Burnett (creator of TV shows like Survivor, The Apprentice, Are You Smarter Than a 5th Grader, etc.) were among the people who spoke at the various keynotes during the 2010 Blogworld Expo. Both of them, when asked how they achieved their success, essentially gave the same answer: I just did it.

They aren’t the first VERY successful people whom I’ve heard say this. In fact, I’ve heard it so often that it makes me feel like an idiot.

“I don’t know…I just did it?” Ha, that easy, eh?

On the other hand, I’ve heard from the next couple of levels down. These are the people who aren’t quite there. They have to always pitch themselves. They’ve had some semblance of success. They’ve gathered a larger-than-average pool of Twitter followers, whatever. They appear at conferences and seminars too, pushing their new blog/site/business, begging for followers/retweets, handing out “buy my stuff” swag. They have theories and coin phrases. And while they’re being recognized for their successes at certain venues, they haven’t “made it” by many long shots.

When these “almost but not quite” people talk about success, they recount the thousands of ways they expand their influence. They recount formulas for maximizing viewership. They talk about selling ads, Excel spreadsheets, projections, ad-words, keywords. They’re always self promoting. They’re always working. They claw success and fame from life like a starving farmer ekes his years from poor soil.

So there seems to be something else in the works. It seems that hard work only takes you so far when it comes to influence. Some people just have it. Some have to fake it.

Perhaps it’s like Shakespeare (and what isn’t?) “…some are born great, some achieve greatness and some have greatness thrust upon them.” It’s like there’s a marked difference between the genuine achievers and influentials in the world and the rich guys you see in pyramid scheme late-night commercials.

However, it also makes me think of something Abe Lincoln said (and what doesn’t?) “…give me six hours to cut down a tree and I will spend the first four sharpening the axe.”

Maybe the major successes of the world have something else they do? Maybe it’s something that’s so ingrained in their behaviors and dispositions, that it just seems like common sense to them?

Hell if I know what it is outright, but I’d like to think they know how to listen—they know where to apply their limited force on the world and cause a shift.

Penn talked about adapting and learning different skills and doing different things as he saw them. Mark talked about hearing different ideas and going with ones he thought were compelling. There seemed to be a lot of “Wait, then act” motifs to their life stories.

…which flies in the face of the “always on, sell, sell, sell” obnoxiously aggressive sales approach I hear from others.

So maybe, instead of asking the Penns and Marks of the world, “How do I get to be as famous as you?”, we should ask, “What do you value and how do you pursue it?”

Seems like one of those, “It’s the journey, not the destination,” sorts of things. And that’s cool, as I’m all for naturally accruing influence in life. Scheming and following formulas to mine fame comes across as disingenuous.

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BWE10 closing: two observations

Couple of things I noticed after three days of bloggerific seminar sessions.

One, I need an iPad. Yes, I did have one for a couple of weeks before I got the cease-and-desist from work—not cool to invest in productivity tools, it seems. It’s a security risk, they say. But seriously, I’m going to need one. I’ll ask the bosses.

While we, the human race, have gotten along swimmingly for centuries using paper and ink, I have drawn the line in the sand and declared scribbling notes during seminars is no longer adequate. Hear that, nature? Josh says the cool kids on the planet need to move on.

For me, the sexy advantage to an iPad-like device is how one person can simultaneously and easily hop-scotch from listening, browsing and note-taking with just a few flicks of his/her type-y fingers. Hear a mention, look up the website, type out a note, send a tweet. Boom. Done.

I was able to keep up with my notepad, sure, but now I have 40-50 pages of notes to work through. Ugh! With something like an iPad, I could have taken notes on the cloud, parceled out bits for tweets and moved on to cocktail hour. Priorities, people!

The other bitingly sweet feature about iPad is the portability. Macbooks and the MBAir used to be the bizomb. But nowadays, any clamshell is cumbersome. I need something I can ninja flip around in mid conversation once I admit the person talking is worth remembering. I don’t want to have to balance my coffee, disposition and laptop in mid hallway.

The second thing I noticed during BlogWorld was how much I still dislike self promotion. Maybe I should say shameless self promotion. Everybody has to self promote, sure. It’s as basic as birds puffing themselves up for potential mates and all that crap.

What I really dislike, though, is session hijacking. It’s like thread hijacking, but in person. You know…topic is one thing, panel is discussing it…the floor is open for “questions” and people start giving GD soliloquies about their business.

It’s ridiculous. I’ll say to those out there who do this sort of thing what my commanders told me: if you’re not at the adult table, you don’t get to talk. In the service, as a lowly-ranked peon, if I wasn’t spoken to about a specific topic, I shut my mouth. This includes topic shifts…like “Do you have a question?” “No, but let me show you a cool thing I learned in Boy Scouts.”

Yes, no, we’re good. Thanks.

Teaching soldiers that they aren’t the center of the universe is standard practice pretty early on in military careers. Maybe I take that for granted. I’m of the persuasion that people sometimes need a kick in the shins to remind them the whole world doesn’t bend to their will. Things will go on if they don’t scratch that itch, gawk at that passing cute something-something, or indulge in any of the 1,000 impulses that come to them every second. It’s why we military guys stand guard over buckets of water on “fire guard” or do any of the other asinine things that siphon hours of life—the whole of the group is bolstered by each of us denying ourselves now and then for the benefit of others.

This includes shutting mouths when others are talking and NOT hijacking panel discussions.

I have no illusions, I’m not THAT special. If I’m doing something that is astronomically awesome, stuff has a tendency to get noticed as I go about my NORMAL ROUTINES. I call it God’s grace.

But what are those normal routines?:

1) Don’t be a dick.

2) Listen.

3) Encourage others.

The end.

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Vegas, baby. Vegas

Title is my favorite Vegas quote cliché. Couldn’t resist.

And so it came to pass that the great USAA employer gods would wish to send me out into the wilderness, to survey the landscape and gauge the culture that exists outside the walls of our campus.

What better event to check out than one of the largest social media conferences in the world, the Blogworld Expo? And what better venue than Las Vegas?

I flew from San Antonio to Phoenix then to Vegas. It was interesting seeing the landscape change. While I’ve spent time on the West Coast, I’ve always hopped over the South West. Fort Hood was about as “west” as I’ve ever been, from a tumbleweed, dusty savanna kind of perspective. It was pretty neat seeing mountains again. Green fell away off the color scheme for the most part, though I see how allergies are on the rise in Phoenix—so many pools, trees and forced lush greenery. The trip into Vegas itself was even more interesting. By change, I happened to look out the window as we drew near and saw the Hoover Dam, you know, the place Michael Bay let the cat out of the bag concerning where we’re keeping Megatron. It’s important that you stick with me on these things.

It was pretty gnarly, even from a pretty good clip up in the air. I landed to a setting sun, so the strip hadn’t sparked to life. Las Vegas has a very interesting skyline, as you’d imagine. There are spires, pyramids (well, one big one) and the typical less exotic high rises. What’s funny is everything is Las Vegas-ified. So the McDonalds are sparkly with lights and a huuuuuge sign. The Motel 6 near my hotel has a sign nearly as large as the building itself. Pretty sweet. I’ll have a chance to roam around and take pictures more over the next couple of days.

For now, though, I had to catch up on some work, answer some emails and all that. I’m not here for kicks, there’s work to be done.

I am very interested in learning more about blogging, in particular. Sure, I’ve been a blogger in spats since 2004 and have run this blog since 2005, but I still have a lot to learn about cultivating an audience and approaching community building. And since those are the types of things I am to perform in my new position at USAA, then I better get cracking at learning from the best. I’m pretty stoked to check out the keynote speakers and I’m interested who’s running the “milblogging” tracks. We do have a few military blogger celebrity types. I’ll gush and name drop tomorrow after I meet a few of them.

Amateur goof goes to me for not being obnoxious enough at work. For the past couple of weeks I’ve been trying to find out what the heck happened to the business cards I was supposed to get. I only re-engaged on the process a few days ago and came to find out some “t” didn’t get crossed on some email somewhere (should have used a Sharpie on the monitor, I suppose). So, I’ll be meeting dozens of people with a handshake and a smile, hoping they don’t mind if I can’t return the gesture of their business cards. Can’t we just use “bump” on our phones, anyway?

I’m told my snazzy new cards will be overnighted to my hotel in a couple of days, but I’ll have to win over friends and influence people a capella until my rectangular credentials arrive at the front desk. It’s how I rolled in the service for a while, so I’m not too worried. Heck, I just broke down and printed my own cards even then. It’s no biggie.

So yes, BlogWorld Expo. Me and 50,000,000 other bloggers. I’m here to scout for allies and infiltrate social media circles. Wish me luck, friends!

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Sports and I never got along

Back in the day, if a person couldn’t move or think quickly, he’d die. He’d be eaten, fall off a cliff, whatever.

So, most people are born with levels of coordination. They can move their hands, feet and think their bodies into patterns of motion. These patterns may have been useful for taking down large animals or arranging ourselves in masses of force to be brought against other people, but eventually, they became cultural games we call “sports.”

Now “for sport” used to surround activities mirrored from hunting/fighting. Archery competitions were just like hunting or war, but were “for sport.” Hunting itself eventually became “for sport” as food was available in ample supplies through agriculture.

Check out the very early days of the Samurai. Battles were won/lost based on contests of skill, not on numbers of men on the field. Even when troops would gather, it would be to support their champions as they competed in sports. One athlete would win and that would be in the end of the battle. Of course that only lasted so long. Eventually “might makes right” trumped honoring the outcome of some contest, and Sengoku Jidai began. But for a while, sport was the ultimate showdown—shaped the fate of thousands and all that crap.

Our games like football, soccer, basketball, etc. are also games of sport. Maybe they are based on battlefield tactics, combat or some sort of arena-style events; maybe not. Regardless, those who throw themselves on the altar of sport now do it as a matter of entertainment. It’s not needed, it’s wanted.

Moreover, those who watch sports do so because they like it. It’s no longer in an attempt to admire the best fighter/shooter/horse rider. It is to admire, sure—but now for the icon, the hero of the moment, the champion of *fill in the blank activity*. There are not any direct links to prowess in any usable skill and most sports (master swordsmen may have survived long enough in war to become generals; master horse riders for the same reasons; but football, baseball? For all the billions of dollars and thousands of hours we spend worshiping these men/women, what do we want from them? Role models? Leaders?)

All of that being a big, puffy hot-air attempt to mask the fact that I suck at sports.

I do. I’m no good at them. Basketball, baseball, softball—hell, even kickball; I’m occasionally lucky, but generally terrible. And it’s embarrassing. What seems to come so naturally to thousands of kids is lost on me.

I perhaps could get better, but I am of the very unpopular opinion of not liking them. Whereas in Roman times it was very poor form to dislike races and gladiatorial games, these days, I dislike sports.

Not sure what fuels the dislike. Again, maybe it’s the days of getting pushed around and worn down by the alpha males out there (didn’t have the girth to hold my own in middle/high school). Yet there are plenty of wimpy/out-of-shape fans who also suck at sports and yet have painted faces and spend $1,000s to attend games.

And I don’t think it’s some high-and-mighty detachment—like I’m above it somehow. It’s actually pretty cool that people cherish those awesome moments with their teams. I got to see a really good friend of mine see his lifelong team, the Boston Red Sox, break their curse and beat the Yankees—and later win the World Series back in 2004 (before it was trendy to like the Red Sox). For him, it was this cosmic Zen kind of moment. It was actually pretty sweet watching him watch the games.

But for me? Didn’t feel anything. Sure it was kind of cool seeing the underdog come through, but I didn’t have tears in my eyes. It didn’t strike me that hard.

So I dunno. Am I missing something? Apart from the God-shaped hole in my heart, is there a sports-shaped fissure that also could use some filling? At this point I’m on the fence.

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Three parts. Not musical, though.

Part 1: The Absence

Admittedly I had blogs I wrote in my head during these last few weeks. Well, okay, not “written” but had the gist of them hammered out during the work day. I’d get home, often exhausted, and would look at the blank web browser. I’d think, “Should I go to the blog and hack out a few paragraphs?” “Naw,” I’d then think, “I don’t want to get into it.”

“It” being talking about life. “It” being talking about work. There are those from work who read this here blog in ones and twos, to be sure. Not that I had anything bad to say about people—it doesn’t get a person anywhere to bash people outright, especially from under the skirt of the Internet (yes, she’s a lady and she’s sexeh). It’s just the whole conundrum about writing about work. Should I? What else should I write about, then? Work  has kind of been most of my life. I don’t have any exciting hobbies. I can only try to play softball (note to self, write post about softball).

What else is there to write about other than work? Social media theory? Ha! I hardly get any chance to read, let alone comment on that sort of stuff now that I’m in corporate America. There’s too many meetings to go to. And, honestly, when I get home, logging in to Google Reader and seeing the 1,200,000+ unread items is depressing. I’ve heard others talk about that. It’s one of those features I think actually dissuades people from using Google Reader. Maybe I should write a note. Like they could flip the feature around and talk about how the two posts I read today was a full 100 percent more (ZOMG w/ exclamation point) than the previous day’s reading. That sort of thing might get me out of bed in the morning in the hopes of getting around to Google Reader right before I get back into bed.

So all that to say, by the time a few days got between me and blogging, the gap sort of fed itself. It was like seeing how long it took for a flickering candle to eventually sputter out, or a car to run out of gas. Ok I don’t do that. Maybe not that example. Or it was like seeing the sun fully slip under the horizon. Better, yes. I watched it, saw the days compound and sort of just let things go.

Pretty bad of me, right? Well, that’s the thing about the Internets, people are jerks.

Part 2: The iPad

So, as an impulse, I bought an iPad a couple of weeks back. Don’t think I did it to prove I was alive or whatever shopaholics claim is the muse for their condition. I just sort of decided to buy one. For me, the build-up was a two day process. I heard how frikkin’ amazing the damn things were from clergy, coworkers and nature itself (Dreamed about an otter using an iPad. That was my sign. Otters, dude. Yeah.). I arrived at work the next day, decided to get one and bought one that evening.

Didn’t make a big production out of it. I didn’t make an announcement. Didn’t update my Facebook status. Didn’t see the need to really call it out. I guess part of that was my embarrassment at claiming I would not get one—that I already had a Kindle, a laptop and a will to live, so an iPad just didn’t do anything for me. And yet, maybe I needed a new type of will to live. Maybe I needed a media consumption “will to live”. I heard an iPad would reinvigorate my love for interacting with rich content—which itself sounds both intriguing and revolting in a “is this where I am in life?” sort of way.

Now, for my remaining two readers’ (hi Mom, Dad!) benefit, iPads are a pretty big deal where I work. We are a company that is absolutely infatuated with hip buzzwords like “innovation”, “synergy”, “thought leaders”. And our hearts are in the right place, but sometimes it’s a bit much. We develop apps for iPhone and iPad like it’s our job…which it is, but regardless, our company has an almost unhealthy love and indirect endorsement for Apple products. iPhones and iPads are handed out to leadership and select managers/leaders like candy. Scores of directors, VPs, AVPs, SVPs, EMGs, DSKWEs, EWKWOIJGDOSDIs and whatever else walk around the building with their issued iPhones, iPads and wax eloquent on how their lives have morphed into living technological haiku, all because of the tech-kensei status bequeathed to them from the very POSSESSION of such implements of awesomeness. The ‘tic tic tic tic’ of iPad keystrokes is a five point palm exploding heart technique on my soul!

So of course I wanted one! JEEEZ!

And it is pretty cool, except for the part where I may not be allowed to use it at work. We’re reeeeeeeeeally sensitive about keeping all corporate things confidential. Not to be confused with military intelligence classification. I have a government clearance. That’s easy breezy. They just hand those out. Doesn’t count. Our policies are moar hardcorez! Nothing can be trusted!

So I may be asked to not ever bring in my personal iPad to work at some point. Which is a bummer, since all the cool leaders and managers and anyone worth a damn have theirs to get ahead in life. The plebes fail.

Part 3: The End

Of the post. Ah, that was cheap, wasn’t it? Okay, scratch that.

New Part 3: The Beginning

As you may or may not know (again, to my readership…Mom, Dad), I was hired at my current gig to be the chief blogger, senior community manager and corporate conversationalist. Fancy words for “Guy who writes, trains and empowers others to participate in social media.” Dunno if all that will come to pass. There’s an awful lot of day-to-day grind stuff that needs doing. And new stuff shows up every day—all that “life” and “news” stuff that bubbles up. So, there’s no real way to get on top of it.

There is hope, though.

There’s an unfilled position for someone to be the “communities and collaboration” leader…which, to those paying attention, sounded exactly like the job I was hired to do. This one will get paid a lot more money, though, so I’m hoping maybe I’ll be under that person? Or maybe I’ll be reassigned? Regardless, one way or the other, I won’t have to fret about not doing the job, because I’ll either be doing it for the person it charge of it or letting someone else do it. There is a third option, to be revealed by God’s providence, but those are the cards I have at the moment. Pocket threes and someone raised before the river. Jerks.

And, as a parting shot, please don’t take the cynicism for unhappiness. That’s just my shtick. I’m cool with whatev. I’m happy not babysitting troops—not worrying they’ll get swindled at pay-day loan spots, not get tossed in the slammer, not piss hot, not lose accountable equipment. I do miss the manager/leader stuff sometimes, and look forward to the day when I can be a leader in the normal world and not have to counsel someone for being the “phantom pooper.” But for the moment, I’m fine with life sans fecal crises.

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The stifling quagmire of fear

Growing up in church pews, some kids would have questions or ideas concerning religion. We were usually told to pipe down, lest we might get something wrong. The whole system seemed built on the idea that it was better to be safe and within the bounds of legalism, where everything was in neat little boxes, than to be away from the herd. People were frankly terrified every time a young mind tried to break free. There would be all sorts of hellfire stories sent around to scare everybody into compliance.

The fear of the unknown—of being possibly incorrect in some small way—the fear of not being 100 percent absolutely sure about the stability of every step in life. It was suffocating.

In 2000, when I worked with some friends to start up a film business, pushing out in new territory, we were told to pipe down. We might get something wrong, they said. They were afraid for us all. They were looking out for us. We, being young and stupid, needed to learn the fear, they said through their attitudes. The fear would tell us when something wasn’t right, like how deer perk up and freeze in terror at every sound.

And it was this fear, programmed into us at instinctual and social levels, induced by the threat of something unknown, which kept us in line. By dragging each other down, we could stay together. Anyone who tried to leave was branded as some sort of traitor, putting the safety of the herd at risk. It is this fear that kills innovation.

In the mid-2000s, when many in the military advocated blogging as a way to communicate more freely with families while deployed, we were told to pipe down. We may have been out too far. People were afraid of being wrong—that someone somewhere might get called into an office. They would have to “appear before the man” or be called out “on the carpet.” In that office was a predator, usually wearing stars or the rank of a bird of prey. They said we should learn the fear—stay safe, not rock the boat.

In 2007, when advocating for curriculum changes at the Defense Information School, I ran across the same thing. In 2008, when pushing NATO SHAPE, same thing. In 2009 at various government agency meetings or workgroups, same thing. People were paralyzed with the fear. It was this fear that kept everyone safely munching on the meadow grass.

And even now in the new job, there are people advocating caution—not to try that change thing. There was an order to things after all, they say. I still had to learn how this place had rules and quaint little boxes of how and why things are done.

There is this fear that if someone strays outside of the self-imposed thought boundaries, he/she will immediately be snatched up and devoured by an angry boss.

This is BS too, by the way. More on that in a sec.

What’s with the skittishness? What opposition, clad in armor, pointy sticks or things that shoot, has ever been subdued by someone cowering in the shadows? What obstacle has ever been conquered through fear?

When I say, “Let’s try this,” it’s not out of recklessness. It’s not out of some effort to throw others to the wolves. There are no wolves, actually. And if there are, we too are wolves if we choose to be. I mean, I don’t see how the secret of success at my job—how those around me “in the know,” can be right by running and hiding whenever there’s a snag. Does that work in other areas of business? Hell no. Does that work in relationships?

So, why do people think it works in innovation? I don’t get this fear I’m supposed to learn.

I’ve been in trouble before. I’ve had my ass chewed by every rank from E-1 to O-6 (parents of high school athletes are a journalist’s bane). I’ve been in big trouble before, and guess what, the boss didn’t shoot me. He/she didn’t disembowel me.

At worst, in cases where I was wrong, I learned from my mistake and grew. At best, in cases where I was honestly trying to improve something, I was told to watch it. But, see? The thing was my bosses in those situations knew I was trying something new. They would applaud me for attempting to be innovative, believe it or not.

Hell, in some cases when working through government policy and best practices, my bosses told me and others that they would rather us swing for the fences and miss than constantly go for the bunt. I was personally told this by my assistant secretary of defense for public affairs, the Army chief of staff, and my chief of public affairs.

And I take those episodes to heart, those times when faced with that supposed ravenous, potentially angry boss, I didn’t get devoured. I’ve never been fired for attempting process improvement. I’ve never been fired for trying to improve the organization.

But what “if,” some say? I have people here too scared to read a blog at work. “They” are watching, these people say. “They” will crack down on anyone who goes to websites, even if it’s directly tied to work. “They” will get you fired.

“I know of a person who was let go because he was on a social media site at work,” someone told me the other day.

“Really?” I asked. “No other extenuating circumstances?”

“No! That’s why we can’t use social media at work. It’s a policy.”

“I’ve looked for this policy. I don’t see it.”

“Well, it’s true.”

“Saying it’s true doesn’t make it true.”

I had an instructor back in my Army training days who told a story, straight out of a forwarded email/chain letter. It was the one about the banana/cactus that had spider eggs inside it, which exploded and shot baby spiders everywhere. It’s bogus, look it up on an urban legend site. Yet, this instructor said it happened to her grandmother. As if saying so made it true.

It was supposed to be funny, but highlights an interesting phenomenon. We enable fear. We try to spread it to others. Not about spiders (scary, though!), but about questioning things.

Don’t do it! I know someone who went outside of the meadow and they were eaten!

Really? Eaten?

YES! I knew the person. It’s true! Swear to X!

Ah, since you swear, I’ll cease all thought on the subject. Since you’re sure we’re still herbivores, stuck in some meadow prison, I’ll never try to leave.

Now, I’m not trying to re-start some stupid “Be the ball, Danny!” or “I am a wolfpack” saying, but I sure as hell am tired of people trying to keep me as some frightened Bambi in the woods. Screw that. I’m also tired of people saying “no,” not because of any sort of reason, but because of The Fear! Yup. Screw that too.

I’ll make everybody a deal. If I ever get fired for diligently striving for process improvement or sincerely advocating for change to improve an organization, I’ll shut up and munch on some grass. Until then, I’ll keep howling at the moon or whatever pithy saying we can roll this post up with and get going.

Word.

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The inevitability of assimilation

Yesterday I was in a meeting (surprise). It involved a group of people on the opposite end of the corporate campus. They were scheduled to support a big upcoming event and needed to be brought up to speed. In fact, some of them were defensive and put out, having been volunteered to provide content, personnel, etc., for an event they had little to no knowledge of.

There was nothing to fear, however, the right people were in the room and quickly alleviated the fears of those not up to speed on what was scheduled. While very beneficial, a full hour was needed to bring yet another group into the fold.

So I started thinking about all of the new workflow augmentation and internal collaboration tools beginning to gather steam. We all have email, but that doesn’t do the job. We all have some sort of document-tracking system, but that’s usually very lackluster. There are, however, better ways to collaborate. There are niftier tools that share notes and side conversations, capture questions, provide achievable and searchable video sessions. As we, society or whatever, move toward more robust and more comprehensive content management systems, we will become not just connected, but beyond that…probably into the realm of assimilation.

Assimilation being merging streams of thought into each other, collaborating and correcting points of view way before they even get to an email or a curt comment said to a coworker under his or her breath. I’m talking about the end game of collaboration, the fusing of intent and talent into the natural mechanics of one corporate entity. This is super connectivity, hyper connectivity, more than just cooler email.

Now I’m not saying we’ll go Borg from the onset, but I think we will have augmented reality screens, speech-to-text transcribers, eye-driven GUI glasses and a lot of the sorts of cool building tools seen in “Ironman” or “Star Trek.” It just makes sense to me.

Because, I mean, we’re already pretty immersed in connectivity. How much MORE “connection” can we have? We all have work cell phones, work email, and the ability to call a coworker or subordinate in the dead of night and get some information about such-and-such document. It may be frowned upon (for now), but the possibility of this sort of normal life disruption is there.

Let’s look at the inherent inefficiency of modern communication, “connected” though it may be.

Person A, let’s say Sarah, has an idea. Sarah has to use her communication skills to take her thoughts, select words to those thoughts and form sentences and paragraphs. Then, like some complicated origami project, Sarah has to fold and build her proposal into a series of lines of symbols on paper or a screen.

Sarah then sends off this idea. Others see her words and paragraphs and decrypt it into their own thoughts and feelings. People routinely misread, skim over too quickly, or perhaps vaguely understand the author’s intent. They then react to this new information in their own ways, internalize it, build judgments and responses.

If collaboration is required, these independent agents, each with their own views and opinions, must be brought together over the course of multiple meetings and briefings, to air their specific interpretations of Sarah’s idea. Unfortunately, each response now starts the process again; and the probability for misunderstanding and gap of intent increases exponentially.

We usually muddle through the ineffectiveness of group thought by having multiple meetings, using humor or charisma to persuade or perhaps brushing aside objections through rank structure and hierarchy.

But all of those steps, and there are more, sure, I believe lead to so much of our life drama and inefficiency as an organization. We can look at the alien nature of an ant hive and scoff, sure, but we can’t argue with the results, can we? Now, I’m not talking about slaving of one to the will of many here, but don’t we think there will be a move toward this direction? I mean, as an evolution of the corporate body?

No? What happens when Google or some whiz-bang company develops some basic assimilative tools, where Sarah, from our example, can virtually be standing over the shoulders of everyone who interacts with her information, to correct or at least better explain her intents in word choice or sequence of ideas? Wouldn’t this be more efficient communication? Isn’t that the end goal of all the email programs, scheduling apps and meetings we hold every day?

What if a company was able to connect the relevant people to the relevant projects and share information to minimize misunderstandings or personal differences? What if managers knew of the obstacles as they emerged, without having to interfere or ask to be “back briefed” on situations? I think of all the video games out there, where the human player assumes the role of some omnipresent commander, able to see the workings of each part of his or her army, training and production, with just a few clicks of a button. It’s the way to be an efficient leader, isn’t it?

So, as a man who understands one can only rage against progress for so long before drowning in the rising tides, I wonder if we’ll look back on ourselves in 20-30 years and think how silly we were to think and feel in isolation. There will probably be a good chunk of us who would welcome this assimilation. It would lead to vastly superior profits and performance, wouldn’t it? Just sayin’.

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